Catching the Green Wave
A Conversation with Author Andrew Winston on
Creating “Eco-Advantage” for your Business

A rising interest in the environment is sweeping the business world, driven by a perfect storm of forces: rising energy costs, global concern about greenhouse gases and climate change, the world's biggest companies pressuring suppliers to go green, and new "stakeholders" like NGOs and activist shareholders asking very tough questions about how companies handle environmental and social issues.

Are you trying to figure out what this means for your business?  Come to this lively conversation with Andrew Winston, co-author of the best-selling new book, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, which the Financial Times calls "a manual on how to turn your company into an eco-success while catching the current wave of interest in saving the world from environmental catastrophe."  

During this conversation, Andrew will:
•    lay out the environmental pressures and powerful stakeholders driving the Green Wave
•    explore the strategies and tools the world's best companies use to profit in this new, environmentally-sensitive world
•    share stories of how global leaders of top companies are making environmental stewardship a strategic competitive advantage.

ABOUT ANDREW

Andrew is author of the recently released and widely acclaimed book “Green to Gold”, in which he chronicles 3 years of research on how environmental innovators such as 3M, GE, Walmart, Johnson and Johnson, and many others are establishing new value and competitive advantage through smart eco-strategy.  Andrew is a nationally recognized expert on green business, and has written for, or appeared in Time, Newsweek, The Washington Post, Forbes, ABC News, National Public Radio, and CNBC's Power Lunch. He has held management positions and advised a wide array of leading companies in strategy and marketing. He holds an undergrad degree in economics from Princeton, an MBA from Columbia and a Masters in Environmental Management from Yale, where is currently a Fellow of the Center for Business and Environment.  Andrew is founder of Winston Eco-Strategies and helps leading companies use environmental thinking to drive growth.